Sunstone Franchising

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Interested in purchasing an existing studio? Opportunities become available from time to time. Contact us at

Sunstone®  An Industry Leader with a Powerful Business Model

Experience   Cost
Our team of professionals is ready to serve your student's needs   The efficiencies of the Sunstone business model allow our franchisees to deliver a world-class fitness experience at a small business price
Resources   Reliability
Sunstone can provide a depth of creative, technology and marketing expertise that had previously been out of reach for most small businesses   With an existing track record and thousands of satisfied customers, your students can be assured that their needs will be met for years to come
All of these elements combine to make Sunstone services irresistible to the millions of fitness minded students in search of premium classes and to achieve our goal of creating tremendous value for our franchise partners.

Why Franchising

People get into franchising to go into business for themselves, not by themselves.


At Sunstone, partnership is the very essence of our business model. We provide our franchisees with comprehensive training, wide-ranging resources and ongoing support.

If owning your own fitness business is your dream job, you can have it with a Sunstone Franchise.
The “business” side of your Sunstone business is already fully developed, fully realized, and ready to grow into every neighborhood in America. We want to share our love of fitness with everyone. If that’s what you want, then you’ll want to talk to us about franchising today.

Imagine owning your own business in the surging fitness industry; providing your students with a variety of powerful, innovative fitness series; and enjoying the support and benefits of a creative company with outstanding business and support systems. We will award franchises to a select group of qualified individuals. You might be among them.

The Sunstone Franchise Support System

As a member of our Sunstone franchise family, you'll benefit right away from our fitness industry insight and experience. The franchise owner support services you'll receive include:
Corporate Identity and Logo You'll share in our name recognition, our logo and other marks. They signify our commitment to customer service and the highest standards of excellence.
Comprehensive Training You'll be trained in all aspects of teaching, as well as administrative, office matters, and sales and marketing techniques. You'll receive excellent on-the-job training at one of our sites, as well as training at your own location, prior to, during, and after your grand opening.
Operations Manual This is your "how-to" guidebook, containing much of the information and recipes you'll need, in an easy-to-follow format. It's an invaluable tool, one that will help you keep your Sunstone franchise running smoothly and efficiently for years to come.
Site Selection We'll provide you with guidelines and we'll assist you in selecting an appropriate location for your Sunstone studio.
Marketing Support We'll supply you with attractive, highly professional consumer marketing and advertising materials, as well as promotional and publicity ideas, which you can implement right away.
Dynamic Classes and Programs We've developed a variety of powerful series to appeal to the largest number of yoga practitioners, and we're dedicated to improving our knowledge and delivering the best product in the market.
Qualified Teachers Our outstanding Teacher Training program provides you with a pool of talent to draw from, whether you need a whole new team on opening day, or upgrade training for the teachers you have now.
Commitment to Our Community From a variety of exciting incentive programs for our students to our dynamic Franchisees web portal, you'll have ways to build customer loyalty from the start, and to connect with your entire franchise community for feedback, problem solving, and sharing your great ideas.
Ongoing Service and Support We're always available during business hours to answer your questions and address your needs. You'll be visited by a Sunstone field representative, and we'll offer you business advice and support. And our dynamic franchisee web portal is an invaluable resource night and day.

Two Franchising Models To Choose From

Our conversion opportunity is for people who currently own their own yoga or fitness studio and want to take their business to the next level. You should be an experienced instructor with a passion for fitness, an appreciation for fitness yoga, and outstanding sales and customer service skills.

For our start-up opportunity, we're looking for outgoing, energetic individuals who have well-developed people skills and a passion for fitness. You should be able to work well with a diverse community of customers, be active in community events, and have a large network of local contacts. In addition, you should have strong sales and customer service abilities, display maturity, sound judgment and stability, and have high standards of excellence, honesty, and integrity. Former experience as a yoga instructor or personal trainer is a plus, but is not required.

Conversion Model

You know the affirmation: Do what you love, and the money will follow. Your dream may be to share your love for practicing and teaching yoga and fitness with a large and enthusiastic group of students, so owning a studio seems like the perfect way to bring that affirmation to life. But loving to teach yoga and fitness, and loving to create and run a profitable business is not quite the same. If you already own a fitness business, you know what we’re saying. You’ve been working hard at it for a number of years, and you’ve got a core of loyal, enthusiastic students who love you and your product. You are definitely making a living, but you might still be struggling to find time for what you loved to do in the first place: teach and practice. The To-Do list to keep your business growing and improving never gets shorter. And because fitness is such a hot growing industry, you know it is only a matter of time before a second, then a third, fitness studio opens up in your neighborhood.


What would you do if someone could offer you a way to do business at a higher level, to be the best of breed in your area, and to take some of the weight of going it alone off your shoulders? What would you do if you had the time to get back into your body everyday, to get back to doing what you love? Converting your studio to a Sunstone Franchise is opportunity knocking. We can help you improve your business, learn and develop your practice and vocation, and provide an array of positive growth opportunities for you, your staff, and your students. We know you’ve got invaluable knowledge, experience, and talent. You’ve made it this far on your own. Joining forces with a unique, forward thinking, enthusiastic company is the next smart step to bringing more value to your business, and to ours. Sunstone Studio owners have an awesome business system to draw on, with an excellent brand name and a strong, dedicated Support Services team. We can give you training, complete operations guidelines, upgrade training for your instructors, advanced web portal features, marketing guidance, business software, a variety of powerful series to teach, and ongoing field support in every aspect of your business. And ongoing innovation is always at the top of our To Do list. You see, we love fitness, AND we love building a business. Isn’t this where you want to be?

Start-Up Model 

Your love of fitness has been growing since your first class. It's become the most important item in your schedule - not to be missed. You spend your free time dreaming of creating a life with fitness at the center. Sound familiar? You are not alone. The challenge is how you make that dream a reality. Where do you start? How long will it take you to build it and what will happen if you make a mistake along the way? Will you be able to run your own yoga business and still have a life? You know there are no foolproof guarantees in business, but you want to know if the risk will be worth the rewards. Opening a Sunstone franchise may be the way.

We've taken the risks. Tried different things, and developed a dynamic, outstanding business model with an excellent brand name and all the tools and techniques you need to get your business going, plus a strong, dedicated Support Services Team to help you along the way. We'll help you analyze your market, select the ideal location, and give you complete operations guidelines and training. You'll have access to teachers from our excellent Teacher Training program, plus advanced web portal features, marketing guidance and materials, business software, and a variety of powerful fitness series to teach. From making the decision to start your business through to opening day and beyond, Sunstone is going to be there supporting you. Let's get started today.

Sunstone Franchise Advantage

In addition to our outstanding business system, Sunstone offers you the wonderful advantages of franchising. A growing number of Americans are turning to franchising to realize their dreams and goals. Look at the advantages franchising can offer you:
Franchises Are Everywhere
There are more than 320,000 franchises in the U.S. today, generating $1 trillion in sales each year. That figure accounts for a phenomenal 40% of all retail sales.
Franchising Works
A new franchise opens every eight minutes each business day, and it's estimated that 1 out of every 12 retail establishments is a franchise.
You Start with an Established System
Many small businesses don't have the knowledge and experience a franchise company offers. As a Sunstone franchise owner, you may be able to reduce your risk by using our system of operation.
You Receive Excellent Support Along the Way
As a Sunstone franchise owner, you'll enjoy the important advantage of not "going it alone" in operating your franchise business. Our support team will be there to assist you.

Gain Access To

  1. Great Brand Name and philosophy - About Us
  2. Great Product - Our Classes
  3. Deep understanding of the health benefits of Yoga - Why Yoga Works
  4. Outstanding Equipment and Facilities - Our Locations
  5. Highest level of YA registered Teacher Training - Yoga Teacher Training
  6. Customer Relations Management Software allows a deep connection to your students - Our Focus Wristband Incentive Program
  7. Innovative, cutting edge business system with Dedicated Operations Training and Support
    • including manuals, systems, site selection, marketing guidance, web portal and communications access, business software, and ongoing field support

Best of all, all of it is tried and tested. We’ve done the research, planning and testing – all the trial and error to make it the outstanding system it is today, so you don’t have to.

For the individual owner, there are several advantages to franchising. The ever-present risk of business failure is reduced when the business program has already proved to be successful in the marketplace; the use of an established trademark saves the business owner the cost of creating and advertising a name that customers will recognize; and the advantages of group advertising and purchasing make operations more profitable. In addition, ongoing training creates an instant operational expertise that would otherwise need to be acquired through trial and error. Also, with franchising, expansion seems to come more naturally. Operating a successful franchise may quickly lead to building a second and then a third business, and so on. Fortunes have been built this way.

Fill out the contact form to receive valuable information on a Sunstone franchise.

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How did you find us?

  • Financial means to market and significantly invest in 3-5 studios' growth, specifically adequate capital to purchase and to support an approved business plan
  • Brand passion - the complete and full intention to run the studio as a Sunstone franchise
  • Family support for the project
  • Prior business experience with a sales background
  • you ran your own business helping others in the increasingly popular practice of fitness?
  • you could provide world-class dynamic fitness instruction at a small-business cost?
  • you could empower students with cutting edge fitness techniques?
  • you could use state of the art customer relations software and techniques to benefit your business and the lives of others?
  • your business partner had an expanding national presence and track record of innovation, dependability and results?
  • your hard work today created financial value tomorrow?
  • …then you'd be a Sunstone franchisee.